As a designer, I have had the privilege of contributing to several transformative company rebrands, with one of the most significant being at Blue Hills Wealth Management (BHWM). In this role, I spearheaded the comprehensive overhaul of the company’s visual identity. This involved the creation of a new, modern logo design that replaced the outdated brush stroke mountain scene with a sleek, versatile emblem that better represented BHWM’s forward-thinking approach.

In addition to the logo redesign, I meticulously developed a brand style manual that provided clear guidelines for maintaining a consistent and cohesive brand image across all platforms. This manual became an essential tool for ensuring that all marketing materials, from business cards to digital assets, adhered to the newly established brand standards.

Furthermore, I led the redesign of all marketing collateral, infusing each piece with the new brand aesthetics. This included everything from brochures and presentations to social media graphics and the company website. Each element was thoughtfully crafted to enhance user engagement and convey the brand’s values of trust, innovation, and excellence.

The impact of this rebranding effort was profound. The updated visual identity not only modernized the company’s appearance but also significantly boosted its market presence. Client feedback highlighted the increased appeal and professionalism of the new branding, which helped BHWM attract a younger, more tech-savvy clientele while retaining its loyal customer base.

This experience at BHWM was a cornerstone in my career, showcasing my ability to lead large-scale design projects and implement strategic brand enhancements that drive business success.