LILIHAMMER
Overview
When one of my closest collaborators left Jobcase to start her own women’s golf and racquet wear brand, Lilihammer, I was excited to help bring her vision to life. She came to me with a name and idea for her logo. With those elements, I created a brand identity system across apparel, packaging and digital assets.
My Role:
Developing the brand identity system to unify visuals across products and marketing.
Designing patterns for apparel and custom tissue paper.
Creating packaging elements.
Assisting with a sample photoshoot to capture the first collection.
Designing t-shirt graphics and a few social media assets to support early brand storytelling.
Providing hands-on creative support wherever needed to help the brand launch with confidence.
This project was especially meaningful to me because it combined my design expertise with my passion for supporting women-led businesses (and of course supporting one of my close friends). If you get the chance, I encourage you to check out and support lilihammer.com.
Photography: Highlights from the sample collection photoshoot, featuring early pieces from the line during development.
Packaging: Designed tissue paper patterns, hang tags, thank you cards, and stickers, creating a cohesive unboxing experience.
Order in Action: A real-time example of my designs coming together through the full packaging experience.
T-Shirt & Pattern Design: Illustrated the Lilihammer x Imperial collab t-shirt and designed custom pattern work, now in sampling for apparel and also applied to branded packaging.
Custom-designed pattern as worn by the CEO at the US Open. Dress still in sample stage.
Macro shot
Social & Illustration Designs: Created versatile assets for collection teasers, stickers, and social posts, designed to adapt to the brand’s evolving needs.
