MARKETING COLLATERAL & ADVERTISING
Overview
At Jobcase I had the opportunity to work across a wide range of channels that shaped how the brand showed up in the world. From print collateral like magazines and flyers, to email campaigns that drove engagement, to Digital advertising creative, I built materials that connected strategy with design. These projects taught me how to adapt a brand system across formats while keeping the creative impactful, consistent, and aligned with business goals.
Marketing Collateral
From full-scale magazines to one-pagers and event flyers, I’ve created collateral that makes complex ideas easy to digest and visually engaging. Whether it was laying out editorial-style spreads or designing concise handouts for client-facing events, my focus was always on clear communication and strong brand expression. Each piece was crafted to feel polished, professional, and aligned with the larger brand story.
Email Design
Email was one of the most impactful channels I worked on, spanning lifecycle campaigns, promotional blasts, newsletters, and automated product flows. I focused on pairing conversion goals with thoughtful design so every visual reinforced the message and drove engagement. I also introduced efficiencies into the process by experimenting with coded modules and reusable templates, helping the team move faster while keeping quality high.
Digital Advertising Campaigns
A selection of digital ads designed for Jobcase campaigns, spanning paid social, display, and recruitment-focused creative. Each piece was tailored for platform best practices while maintaining consistent brand voice and visual identity.
Recruitment & Growth Ads
A mix of paid social campaigns designed to drive action — from Frito Lay and Stitch Fix hiring ads built to grab attention fast, to Amazon’s hiring event creative optimized for conversion, to Jobcase’s Pay Potential ad focused on engagement and awareness.
Budweiser & Custom Video Ads
Video recruitment ads tailored for social, blending motion graphics and live footage to maximize engagement and reach.