FASHION RETAIL E-COMMERCE

I gained hands-on experience designing for fast-paced fashion retail brands, from freelance work at Nic + Zoe to leading digital creative at Talbots. My work spanned emails, homepage layouts, digital ads, and social campaigns, all crafted to boost seasonal engagement and sales.

These projects reflect the agility needed in retail design, sometimes building full campaigns in a single afternoon, while keeping the creative polished, on-brand, and impactful. The examples here highlight my ability to create compelling, conversion-driven digital assets that bring a brand’s story to life across channels.

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APP STORE OPTIMIZATION

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BLUE HILLS REBRAND